When did being tied to electronics get in the way of friends, family, work, school, life….etc. OK, so maybe that’s a little harsh. Think about this though, does someone you know own more than one cell phone and more than one laptop? A friend of mine, who shall remain nameless for fear of what might happen to my food supply, happens to own two cell phones and two laptops. The next question to ask would be, why?
The roommate owns two of each electronic device because one cell is for personal use and the other is for work, as are the laptops. This means that the roommate is permanently connected to work, even if he decides to miss a call, he still knows that the call came in thus eliminating any time off.
This is why most emails or mail that comes to them, seems like junk mail. To further compound the issue, there are pop up ads on the internet, radio ads, tv ads, and a host of other new ad possibilities utilizing mobile media. Nothing is wrong with these new ad mediums, however, they seem to be more invasive than anything else.
Not sure this is the best way to go about promoting this product.
With the way everything is handled today, it’s hard for one person to not have information about themselves in the digital world somewhere. So long as the most important things are kept safe, companies that know what movies, restaurants or retail shops you went to are able to connect with you on your time utilizing a more personal approach.
This is the beauty of the well designed mail piece. So long as it is not time sensitive it can sit on a person’s desk, table or chair for weeks at a time and still be effective. If the companies name is on the piece, then they are constantly in front of the potential customer, making their brand name stick out. Also, it’s non invasive and does not pop up to interrupt the persons day.
